Nike x Footlocker - Book 01
To mark the debut of the Devin Booker x Nike Book 1, we were tasked with a bold creative mission: to create a drumbeat that captures the raw energy of metropolitan streets and basketball courts.
Our inspiration began with the rhythms of New York City's Black and Latino communities and fully ignited when we unleashed the power of the MPC. We dug deep into our archives to create and sample the most syncopated and nasty beats we could find.
AGENCY
KNAS
CLIENT
Nike
Footlocker